Digital Key Owner Leaves Sharks in Disbelief with Vague Answers | Shark Tank Australia Recap

Get ready to dive into the latest episode of Shark Tank Australia! In this week’s episode, a digital key owner stuns the sharks with vague answers, leaving them in disbelief. Join us as we recap this exciting moment and see whether the entrepreneur walks away with a deal or ends up swimming with the sharks. Read on to find out more!


In a recent episode of Shark Tank Australia, Steve Dunn, the owner of Leap in Digital Keys, presented his business seeking an investment of $75,000 in exchange for a 3% equity stake. The innovative company offers guests the ability to check-in to their hotel rooms on their smartphones and bypass the reception desk. This technology is revolutionizing the hotel industry, and Steve’s presentation left the Sharks in disbelief with vague answers.

Headline 1: The Benefits of Digital Keys for Hotel Guests
Subheading 1: Convenience and Safety
Subheading 2: Contactless Technology
Subheading 3: Personalization

One of the most significant benefits of digital keys is the convenience they offer hotel guests. With Leap in Digital Keys, guests no longer have to wait in long lines at the reception desk to check-in to their rooms. Instead, they can use their smartphones to check-in and be issued a digital key. This saves guests valuable time and reduces the risk of exposure to germs and viruses, making it a safer option during the current pandemic.

Another benefit is the contactless technology used to create digital keys. Traditional key cards can be lost or misplaced, requiring guests to visit the front desk for a replacement. With digital keys, there is no need for physical key cards, reducing the expenditure for hotels and decreasing the likelihood of lost keys.

Finally, digital keys offer a unique level of personalization for guests. They can easily customize their check-in preferences, including room type, view, and more from their smartphones. This enhances their overall experience and is an added attraction.

Headline 2: Leap in Digital Keys and Its Impact on the Hotel Industry
Subheading 1: Trustworthiness of the company
Subheading 2: The Licensing agreements with lock manufacturers
Subheading 3: Past performance, including orders

Leap in Digital Keys is becoming the industry leader in digital key technology. The company has signed licensing agreements with major lock manufacturers, which allows them to manufacture premium products at a lower cost with improved security. There is an understanding that the security of the company is of utmost importance, which has led to signing an agreement with the top 10 global hotel chain for 8,000 keys.

Additionally, the company has seen past performance with orders for digital keys. There have already been two sales to Australian resorts and hotels, and 11 locks are operational in the country. With expected growth to the US market, they are poised for more successes.

The company’s trustworthy qualities are backed up by Steve Dunn himself as CEO, owning over 50% of shares. There are six other shareholders holding the remaining shares. It is clear that Steve Dunn is confident in the company’s future and that his leadership is essential to its success.

Headline 3: The Shark Tank Pitch, and Vague Answers
Subheading 1: The Investors’ Confusion
Subheading 2: Issues with Financials
Subheading 3: Lack of Concrete Future Plans

Steve Dunn’s pitch to the Sharks was met with mixed reactions. Although the Sharks agreed that the product had significant potential, they were confused by Steve’s inability to provide detailed financial information. He failed to answer many of the Sharks’ questions satisfactorily, leaving them with a lot of confusion and doubts.

The issue of vague answers was highlighted throughout the pitch, and the Sharks were disappointed by the lack of concrete future plans. While Steve’s presentation was informative, it lacked the essential details needed for investors to buy into the company. Clear answers could have helped to ease their doubts and increase their level of interest.

Headline 4: The Revenue Model of Leap in Digital Keys
Subheading 1: Revenue Streams
Subheading 2: Overview of the Business Model

Leap in Digital Keys primarily generates revenue through royalties on lock sales. This means that the company earns a percentage of the sale price for every digital key. This revenue model is advantageous and allows the company to scale. It ensures a flexible approach to pricing and reduces the initial investment needed for hotels to adopt digital key technology.

The company’s business model is designed to streamline the hotel check-in process. While some hotels utilizing the service are only licensed to use digital keys with Leap in Digital Keys, others have begun incorporating their own digital key solutions. The patent application process helps to protect their intellectual property and holds them in good standing legally.


Leap in Digital Keys is a company with significant potential that has revolutionized the hotel industry. Although Steve Dunn’s pitch to the Sharks left them in disbelief with vague answers, the company’s innovative technology and revenue model make it an attractive investment prospect. With growing success in the Australian market and deals signed with prominent lock manufacturers, the future looks bright for Leap in Digital Keys.


Q1. Has Leap in Digital Keys installed locks worldwide?
A1. Currently, there are only two sales to Australian resorts and hotels, and 11 locks are operational in the country.

Q2. What is Steve Dunn’s ownership in the company?
A2. Steve Dunn currently owns over 50% of the company’s shares, with six other shareholders holding the remaining shares.

Q3. Has Steve Dunn presented to the Sharks before?
A3. Yes, Steve Dunn previously pitched to the Sharks but did not receive an investment.

Q4. How does Leap in Digital Keys generate revenue?
A4. The company primarily generates revenue through royalties on lock sales.

Q5. What is the significance of Leap in Digital Keys’ patent application process?
A5. The patent application process helps to protect their intellectual property and holds them in good standing legally. It will also help in lawsuits against competitors infringing on their patent.

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