Dragons’ Den Shorts: Steven Bartlett Predicts Viral Success for This Dog Accessory

Welcome to the latest Dragons’ Den Shorts, where we bring you the exciting updates on the innovative and game-changing products that appear on the hit TV show, Dragons’ Den. In this edition, we’re thrilled to showcase the pitch of Steven Bartlett, as he predicts viral success for a brilliant dog accessory. As a seasoned entrepreneur with years of experience in marketing and branding, Steven’s endorsement is not something to be taken lightly. Read on to discover more about this product and why Steven thinks it has the potential to take the online world by storm.

Dragons’ Den Shorts: Steven Bartlett Predicts Viral Success for This Dog Accessory


When we think of pets, dogs are the first ones that come to mind. They are a man’s best friend, and we treat them as part of the family. One of the issues that dog owners face when their furry friends are unwell is managing the ‘cone of shame.’ It’s a necessary device, but it’s inconvenient for the dog and unattractive for the owner. Luckily, Kevin Marshall – a dog owner himself – has come up with an innovative solution. He pitched the product on Dragons’ Den and caught the attention of Steven Bartlett, who predicted its viral success. Let’s take a closer look at this unique dog accessory.

The Inflatable Collar that Stole the Show

Kevin Marshall appeared on Dragons’ Den with a unique product – inflatable collars for dogs. These collars were designed to replace the traditional ‘cone of shame’ dogs have to wear after surgery or if they have a skin condition. The collars had a distinctive donut shape, and the aim was to provide comfort and support to the dog.

When Kevin Marshall presented the product, he was accompanied by two chow chows named Logan and Lucy Liu, who stole the show with their cute looks and comfortable-looking collars.

Impressions from the Dragons

The Dragons were impressed with the product, especially the chow chows modelling them. The inflatable collars were a refreshing take on the traditional ‘cone of shame,’ which is an eyesore and impedes the dog’s movement. Stephen Bartlett loved the product and anticipated its going viral.

Funding the Future

Kevin Marshall hoped to receive funding from the Dragons to take his product to the next level. He wanted to reach more pet owners and help sick dogs across the country. He asked for hundreds and thousands of pounds to make this possible.

The Benefits of Using Inflatable Collars

  • The collars are more comfortable for dogs to wear than the traditional ‘cone of shame.’
  • They do not impede movement, and the dog can eat, drink, and sleep more easily.
  • The donut shape distributes pressure evenly, reducing the risk of skin irritation and infections.
  • The collars can be inflated and deflated, making it easy to store and transport them.


Kevin Marshall’s inflatable collars are an innovative solution for managing a dog’s post-surgery discomfort. The unique design, the comfort levels, and the ease of use are factors that make this product stand out. With the support of the Dragons, Kevin Marshall can help dogs across the country and revolutionize the pet accessory industry.

FAQs after the Conclusion

  1. How long will it take to inflate the collar?
  • It should take about a minute to inflate the collar fully.
  1. Will the collar work for all dog breeds?
  • The collar has been designed to cater to most dog breeds. However, it is recommended to check your dog’s size before purchasing.
  1. Can the collar be reused?
  • Yes, the collar can be used again and again. It is easy to inflate and deflate, making it a convenient dog accessory.
  1. How long will the collar last?
  • The collar is made of durable materials and can last for years if adequately maintained.
  1. Is the collar machine-washable?
  • Yes, the collar is machine-washable, making it easy to clean and maintain.
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