Dragons’ Den Witnessed an Unprecedented Product – A Must-See for Entrepreneurs

The latest episode of Dragons’ Den has left the entrepreneurial world abuzz with excitement. An innovative product was presented that left the Dragons themselves in awe. If you’re an entrepreneur looking for inspiration and cutting-edge ideas, this is an episode you definitely don’t want to miss. Keep reading to learn more about this game-changing product and the inventors behind it.

Dragons’ Den Witnessed an Unprecedented Product – A Must-See for Entrepreneurs

Do you hate getting out of bed on chilly mornings? Do you dread sitting at your office desk, slowly but surely feeling your toes turn to blocks of ice? We’ve all been there. But what if there was a solution to the cold feet conundrum?

Enter Ocoform Heated Desk – a unique and innovative concept that promises to keep you warm and cozy all day, every day.


On a recent episode of Dragons’ Den, a popular TV show where entrepreneurs pitch their business ideas to a panel of investors, Peter Wayne presented his proposal for Ocoform Heated Desk – a revolutionary product on the market. The desk produces radiant heat from underneath, heating the user’s legs, torso, and body, providing a comfortable and warm working experience.

Let’s delve deeper into the details of this fascinating product and the entrepreneur’s pitch.

The Concept

The Ocoform Heated Desk is a first-of-a-kind furniture piece, designed with comfort and convenience in mind. Crafted from top-quality materials, the desk emits heat through its entire surface, providing a comfortable and cozy working ambiance while saving energy.

The Business Model

During the pitch, Peter Wayne mentioned that his company is looking for a £70,000 investment for 15% business shares. With the projected revenue for year one predicted to be £1.7 million, rising to £3.5 million and £5.7 million in the following years, the investment seems like a smart choice.

Moreover, the firm has already received an order for 400 units from a distributor, Cobalt. The retail price for each desk is £349, and the wholesale price is £139.

Marketing Strategies

There is no current marketing strategy for Ocoform Heated Desks recommended by the entrepreneur, but the company plans to explore marketing with the investment. Potential marketing channels could include advertising on social media platforms, collaborating with influencers, and investing in SEO.

The Competition

While the Ocoform Heated Desk is undoubtedly a unique and innovative concept, there is existing competition in the hot desk sector, with some companies selling similar products. This may present a challenge in the early stages of the business, but it should not deter the entrepreneur from pursuing his vision.


The entrepreneur admits that they cannot patent the idea behind the Ocoform Heated Desk, while some minor technicalities can protect the product. This raises the stakes on the Ocoform Heated Desk as a unique item, but a minor redesign can be taken to circumvent this limitation.


The Ocoform Heated Desk could be a game-changer in the furniture industry. The concept is unique, innovative, and has a strong business model backing it. With the right investment and marketing strategies, the Ocoform Heated Desk could generate significant revenue and become a popular product on the market.

But the lack of product uniqueness and a proven track record of sales is a concern to the Dragons on Dragons’ Den, leading to their decision not to offer funding to Peter Wayne.

As an inspiring entrepreneur, watching Dragons’ Den and failing to receive investment can be disheartening, but it is crucial to remember that every business has its challenges and setbacks. With a well-thought-out strategy, diligent effort, and a passion for your product, you can continue to thrive until you find support for your endeavor.

5 Unique FAQs

Q1: Is the Ocoform Heated Desk safe to use?
A1: Yes, it is very safe to use. The desk is pressure and heat-sensitive, and it automatically turns off when it detects any object on it or when overheating.

Q2: How is the desk powered?
A2: The desk is powered through a standard 120V outlet and has a power consumption of about 300 watts.

Q3: Can I control the temperature of the Ocoform Heated Desk?
A3: Yes, you can control the temperature with a dial on the desk, allowing you to set the temperature according to your preference.

Q4: Is the Ocoform Heated Desk environmentally friendly?
A4: Yes! The desk is designed to reduce energy consumption by up to 60%, which means it is energy-efficient and environmentally friendly.

Q5: Is the desk easy to assemble?
A5: Yes, the desk is easy to assemble. A single person can assemble it in about 20-30 minutes, with minimal tools required.

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