Pluto Pillow on Shark Tank: Will this Sleep Aid Win Over the Sharks?

Get ready for another thrilling episode of Shark Tank as we dive into the world of sleep aids with Pluto Pillow! This innovative product claims to offer complete customization for the perfect night’s sleep, but will the sharks be willing to bite? Join us as we examine the potential of Pluto Pillow and the entrepreneur behind it to see if it has what it takes to win over the investors on Shark Tank.

Pluto Pillow on Shark Tank: Will this Sleep Aid Win Over the Sharks?


Are you tired of restless nights and waking up with a stiff neck? Have you tried every pillow on the market but haven’t found the right fit? Look no further than Pluto Pillow, a customized pillow company that uses data to create the perfect pillow for each customer. With over 1.5 million data points and a modular design that allows for over 35 possible variations, Pluto Pillow may be the sleep aid solution you’ve been searching for.

The Idea

Pluto Pillow is seeking investment on Shark Tank, the hit television show where entrepreneurs pitch their ideas to potential investors. The team at Pluto Pillow created a proprietary algorithm that uses a customer’s body stats and preferences to design a pillow that perfectly matches their needs. This customized approach sets Pluto Pillow apart from the competition, making it a potential winner on Shark Tank.

The Process

Pluto Pillow starts by having customers fill out a questionnaire with questions about their sleep position, height, weight, and other factors that can impact their pillow needs. The team then feeds this information into their algorithm, which designs a pillow with the ideal level of firmness, loft, and support. The modular design allows for even more customization, with options for different types of foam and fill, size, and shape.

The Results

Pluto Pillow’s approach has been successful, with a return rate below the industry average of 12.95%. The company’s success is due in large part to their attention to detail and focus on customer satisfaction. They have a small team of pillow builders and customer service staff who work together to ensure that each pillow meets the customer’s expectations.

The Cost

The cost to make a Pluto Pillow is currently around $25 to $30, with an additional $18 for shipping. The standard size pillow sells for $95, with higher prices for larger or more customized options. The company’s gross margin is currently around 50%, making it a profitable venture for potential investors.

Why Pluto Pillow Could Win Over the Sharks


Pluto Pillow’s personalized approach is what sets it apart from the competition. The company believes that each person is unique and therefore needs a customized pillow to get the best possible sleep. This approach is likely to resonate with the Sharks, who are always on the lookout for innovative and personalized products.

Proven Success

With a return rate below industry average and over 1.5 million data points to back up their approach, Pluto Pillow has a track record of success. This will be attractive to the Sharks, who want to invest in companies that have a proven ability to generate profits.


With a modular design and customizable options, Pluto Pillow has the potential to scale quickly and efficiently. The company can quickly fulfill orders and customize pillows to meet customers’ unique needs. This scalability is likely to be of interest to the Sharks, who want to invest in products that can be easily and quickly brought to market.


Pluto Pillow’s customized approach to sleep aid is a promising one, and has already proven successful. With a small team of dedicated professionals and a focus on personalized customer service, the company has the potential to scale quickly and efficiently. The Sharks on Shark Tank will likely be attracted to Pluto Pillow’s innovative approach and track record of success, making it a potential winner on the show.


  1. How long does it take to receive a customized Pluto Pillow?
  • The customization process takes about a week, and shipping can take an additional 3-5 days.
  1. Can the pillow be returned if the customer isn’t satisfied?
  • Yes, Pluto Pillow offers a 100-night sleep trial. If the customer is not satisfied, they can return the pillow for a full refund.
  1. Do they offer pillows for people with specific medical conditions, such as sleep apnea or neck pain?
  • Yes, Pluto Pillow can customize the pillow to meet the specific needs of customers with medical conditions.
  1. Can customers order multiple pillows at once?
  • Yes, customers can order multiple pillows at once and have them customized to their specific needs.
  1. What happens if the customer’s preferences change after they receive the pillow?
  • Pluto Pillow offers a service where customers can have their pillow tweaked to their liking, free of charge.
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